The Pop Up Ad

I was thinking this week about online video content and media space; about whether there is a way to use TV like an online spot. I started at Honda's Cog ad, how one full length spot generated huge public interest.

The key ad that got me thinking though was this:


The Halifax radio station ads, or more specifically this:


A genius dubstep remix.

Now go with me here. Imagine if you put that once, on a music channel in the middle of the evening. Most people who saw it would think "what the hell??" and probably go and talk about it. People would ask if others saw it. Yet because it would only appear once on TV it could take on a mystical 'see it or miss it' quality, 'were you there when that ad played?'

In other words, can we use pop up ads, remix ads, proper UCG (not this make our ad for us bullshit) to create one off interesting moments that will create genuine interest and could help brands appear interesting and engaging?

Love to hear your thoughts.

Bonnie Wee Ad

Ah the user generated mash up. Party to a million you tube views, promoter of good ads and rubbish manga with MOR rock mixes.

Fallon have seen fit to air a user remix of the Gorilla ad, featuring Bonnie Tyler's total eclipse of the heart. Nice idea, except it doesn't work anywhere near as well. The build up is weaker, the payoff is weaker, the drumming is weaker.

Also, if (like me) you hadn't seen that remix before seeing it on tv; you watch it thinking its a spoof, or they have tried to change it, or make another ad on the cheap by using a different song.