Does this crap actually work?

Be Phenomenal with G..
Watch the ad...

Why would you spend so much money on three top of their profession sports stars and constantly use them in tedious pieces of nonsense?

It's such a huge waste of money. Surely any decent agency (given the freedom) could create something infinitely better with half that cost. In the financial situation we find ourselves in, surely its our job to say "Well, if you got rid of the pointless triple celebrity endorsements and produced something less blunt (hehe) and in your face we could halve your budget and still beat sales targets."

I find it hard to believe that any agency would recommend this route. It feels like a client that said "We have these celebs, now do something with them... and make it SELL."

Sigh... come on Gillette

The Beg a Man Can Get

"Pleease buy Fusion Power... Puurleaaase" is pretty much the summation of Gillette's new ad. Extoling the virtues of the price premium over the standard. The second such ad aimed at making people switch within a few months.

The combined might of Tiger Woods, Thierry Henry and some other guy hitting balls at someone who uses a Mach3 razor sadly contains not the grace and poise of Henry at Arsenal, but instead feels as subtle as being hit with Wood's five iron. Which ironically is probably still more comfortable than using the vibrating sliceathon that is Fusion Power.

Those huge price premiums are more shaky in this climate, let alone paying more for something that makes shaving harder and more painful (it bloody hurts enough thank you).