Its the sound effects I tell you! Nothing beats the sound of someone getting smacked comically.
BT:
After some disappointingly dull BT ads its good to see something both relevant and funny. Although the question of whether they actually do offer more is debatable, the advert is great.
A guy decides to pick the camera with no zoom despite it being the same money as one with zoom. He then takes a picture of his child on a swing but get so close he gets hit twice in great comic fashion.
Twix:
A nice bow out for Grey with their last Twix ad. A classic scene from a french style romance movie. Two lovers riding on a tandem bike. As they come to a branch the guy ducks and it smacks the woman off.. he then eats the twix. Very well done, it sets the scene of a romantic film and then mocks it fantastically.
This is good stuff after the disappointment of the new Walls sausages ad, the dog is funny but the latest advert is just weak.
Monday, April 04, 2005
Wednesday, March 30, 2005
Carling - New tv ad
So Coors have decided to try and sell Carling as a refreshing tasty beer in the regions of Stella or Budweiser... the ad is the usual flowing beer shots and closeups of malty coloured stuff.
But this all begs the question, who the hell buys Carling because of how it tastes?!
Even the most ardent Carling drinker must concede that it tastes like out of date sewage water with a bit of fizz. People buy Carling because it is cheap, but most importantly because it is EVERYWHERE. Like McDonalds, you dont think its that good, but you know what you are getting.
I can understand the desire to make more profit on it by going upmarket, but please... Coors have so many beers to choose from to do that, and this isnt one of them.
But this all begs the question, who the hell buys Carling because of how it tastes?!
Even the most ardent Carling drinker must concede that it tastes like out of date sewage water with a bit of fizz. People buy Carling because it is cheap, but most importantly because it is EVERYWHERE. Like McDonalds, you dont think its that good, but you know what you are getting.
I can understand the desire to make more profit on it by going upmarket, but please... Coors have so many beers to choose from to do that, and this isnt one of them.
Sunday, March 27, 2005
Tresemme Hair - Tv
I dont understand what it is with haircare ads and rubbish voiceovers. Its not like its been dubbed from another language, they just have a guy who cant read without sounding like a slightly stiff robot.
I had a discussion the other day with an account planner about how cigarrette and alcohol advertising becomes better because clients are forced to go wth better ideas over safe dull ones... and he said about how haircare products have no restrictions, and are all rubbish.
This is case and point, with unconvincing dialogue spoken so poorly as to be cringeworthy. The whole ad sounds contrived and disjointed, yet the underlying principle (the "dont tell anyone about this, its our secret!" message) has the potential for some outstanding creative work.
That said, my parents just bought some Tresemme products... and im pretty sure they had never heard of them before...
So bad it works. The founding principle of Haircare ads.
I had a discussion the other day with an account planner about how cigarrette and alcohol advertising becomes better because clients are forced to go wth better ideas over safe dull ones... and he said about how haircare products have no restrictions, and are all rubbish.
This is case and point, with unconvincing dialogue spoken so poorly as to be cringeworthy. The whole ad sounds contrived and disjointed, yet the underlying principle (the "dont tell anyone about this, its our secret!" message) has the potential for some outstanding creative work.
That said, my parents just bought some Tresemme products... and im pretty sure they had never heard of them before...
So bad it works. The founding principle of Haircare ads.
Monday, March 21, 2005
Monday, March 14, 2005
Pot Noodle - Horn (tv)
Ad in brief: Guy comes into club with huge horn in trousers... friends at table ask if he has the "pot noodle horn". He exclaims yes! blows the horn then goes out causing havoc and returns having eaten the pot and apologises.
Ive loved the way pot noodle ads make a huge fuss over them being 'immoral' or 'dirty', making a big deal over how you almost shouldnt like them.
The sad thing is that this advert just isnt up to the quality of the others, although thats not to say it doesnt work; it just isnt as good as the 'slag of all snacks' ads.
The ad still has the pot noodle dirty theme, it still has the blatant references to pot noodle and sex... but it just feels like they are trying to hard with this one.
Ive loved the way pot noodle ads make a huge fuss over them being 'immoral' or 'dirty', making a big deal over how you almost shouldnt like them.
The sad thing is that this advert just isnt up to the quality of the others, although thats not to say it doesnt work; it just isnt as good as the 'slag of all snacks' ads.
The ad still has the pot noodle dirty theme, it still has the blatant references to pot noodle and sex... but it just feels like they are trying to hard with this one.
Saturday, March 12, 2005
Sunday, March 06, 2005
RIP Tommy Vance
Sadly, it seems rock legend Tommy Vance has died.
He will be sadly missed.
That Birds Eye advert seems slightly more poigniant now.
He will be sadly missed.
That Birds Eye advert seems slightly more poigniant now.
Pepsi Max - Sticky Windows (TV)
Normally Pepsi adverts are overblown generally poor affairs; but this one is excellent!
Featuring a guy acting out as those little plastic people with sticky bals on their limbs that climb down windows!
An unusual and interesting idea, and good ad entertainment.
Featuring a guy acting out as those little plastic people with sticky bals on their limbs that climb down windows!
An unusual and interesting idea, and good ad entertainment.
Saturday, March 05, 2005
Adidas Intelligent Shoe - TV
This ad features a guy who gets out of bed and runs!
The movement of this ad is amazing, the ground appears from under his feet; he turns and flips round in really well made manouvers...maneourve...maneuo...movements. He sort of defys gravity to turn around, or flip from one direction to another; an extremely good ad I think.
Its colourful, intriguing and very creative; just the sort of ad I love to see.
The movement of this ad is amazing, the ground appears from under his feet; he turns and flips round in really well made manouvers...maneourve...maneuo...movements. He sort of defys gravity to turn around, or flip from one direction to another; an extremely good ad I think.
Its colourful, intriguing and very creative; just the sort of ad I love to see.
Friday, March 04, 2005
Super Monkey Ball Deluxe (Tv/web)
Im not sure if these are being shown on US tv or not, but the whole collection is absolute genius.
I must find out what agency did them!!
http://www.mybigball.com
I must find out what agency did them!!
http://www.mybigball.com
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