Monday, March 23, 2009

1966 Was a Good Year for English Football, Eric was Born

One of my favourite Nike ads from W+K there, but I am perhaps even more pleased about the Frenchman's latest ad-venture.

After a year or two of terrible ads (this week's Campaign Turkey for one, last years 'Ad Pit Winner of Worst Ad of 2008 for another) Renault finally look to be heading in the right direction again.

If I ask you to name great Renault ads you will almost certainly say one of two:

1. Papa & Nicole
2. Theirry Henry - Va Va Voom

Both great campaigns that really demonstrated what we love about the French, whilst avoiding the things we hate! Yet, since then the brands work has been missing something, a certain style, flair, passion. Which for a French car brand is terrible. They had lost... well, their Va Va Voom.

But Cantona is back tonight, and this time its in a Renault; and for one I am really really hoping that this campaign makes the endorsement work. Because if there is one ex-player of recent times who exhibits French flair at its very best, its Cantona.

1 comment:

john p woods said...

"Just one finger". I think I preferred le king on the Eurostar? Look out for 'Looking for Eric' in the summer, the new Ken Loach movie starring Monsieur Cantona where a football fanatic postman whose life is descending in to crisis receives some life coaching from the famously philosophical Eric Cantona.
Should be interesting to see in addition to another movie about an enigmatic character, a certain Brian Clough, in The Damned United.