Birdy Song

Hmm. I find it slightly ironic, an ad with the line 'Stay on top of your game' is an example of not staying at the top of your game in terms of the ad.

Sure it's ok, nice silly line which fits the message. Problem is threefold really:

1. Brains was a masterstroke, a memorable character doing something funny. Random guy doesn't work anything like as well.
2. Ride on Time is a huge track, but it doesn't work here. The nostalgia is good but the track is too slow.
3. Using a jokeline as the basis for the ad just doesn't work here. The ad feels stretched out to lengthen the joke, whereas Brains could just stylish moves that were funny.

Back to the drawing board I'm afraid. More brains less birds please.

The Benchmark is Raised

Another 1.30 ad? Oh good grief.
An old tv character? Please no.
90's throwback music? Give me a break.

Whoops.

This is officially our planning department's favourite ad of the year so far. It seems utterly pointless in its comedy brilliance, and then goes and adds a completely unarguable insight that makes the whole ad even better.

If you don't wish you'd made this ad, you probably shouldn't be in advertising...