The Benchmark is Raised

Another 1.30 ad? Oh good grief.
An old tv character? Please no.
90's throwback music? Give me a break.

Whoops.

This is officially our planning department's favourite ad of the year so far. It seems utterly pointless in its comedy brilliance, and then goes and adds a completely unarguable insight that makes the whole ad even better.

If you don't wish you'd made this ad, you probably shouldn't be in advertising...