La Fashion. La Wha?

Personally I class myself as someone who is very interested in style, but very uninterested in fashion (if that makes sense). I'm more bothered about how things look than who makes them, though obviously I have brands I like.

This week though, I have found a lot to endear me to a brand I had previously never really paid any attention to. Hermes.

First I found this wonderful finger skating video (via Spinning Around). It ticks all the client boxes of showing off the product, but it's fun and engaging to watch, and shot brilliantly. If you want to see how to make engaging content instead of ads, it's the best work I've seen in a while.


Secondly, I followed the link to the Hermes website; and was met with a cheeseboard of images. I started playing around and realised each one is a little story or idea that comes to life when you zoom in. Including a lovely tale of a womans diary and her Hermes scarf.

The whole site is full of fun, interesting, engaging and thoughtful content. It's sufficiently well thought out that you almost want to see them all to make sure you don't miss out on something good.

This is attitude and style over fashion. but by doing it it makes me notice the fashion element more. Excellent.

5 Rules of Blogging PR - Aka: How Not to Go Viral

1. Don't read my blog. When you get in touch, make sure it feels like you have never visited my site before. For example, I love it when you send me a link to a new ad in a campaign I've already slagged off saying "I think you'll really like this".

2. Ignore my location. The world is flat and although I mainly cover UK stuff, what I really want is 20 average campaigns from Canada and Mexico.

3. Timing doesn't matter. Sure you could encourage me to post by giving me something early, before it is released. But to be honest I'm happy to post about ads that everyone has seen, sites that everyone has been to, and content thats already been passed around. The more people have discussed it, the more likely I am to extend that conversation further.

4. Quality is irrelevant. I might be interested in the best work you have to put out there, but I am even more interested in churned out dross. Please send me at least 5 campaigns a week, all of which are shite.

5. I don't care if it works. Some people might say that sending an active, critical blogger a dead link, or a link to a site that doesn't work properly is foolish. Not me. I am happy to spend time going back and forth to your link to see if technical support has fixed it.

Image from http://www.brickmarketingconsulting.com

Was Ist Das?

Been enjoying a debate with my favourite AngloDeutsche head of state over his interesting ideas on the future of content and how traditional ad agencies might not be able to cope.

I think its well worth joining in on:

The Kaiser