No it's not Miller time. It's not Hammer time, nor even Morphin time. Apparently it's Guinness time.
1759, their birth year you see. Which is a nice idea, if not wholly original. What I don't get however is what on earth the ad is actually saying! At least Kronenbourg's ad (chopping bubbles) made sense in terms of a message, this just feels like some random attempt to create a human representation of Guinness. I hope its not just me on this one...
I hope AMV find somewhere better to take this idea as the history of Guinness advertising is so good that it should never be sullied with anything below top standard.
Showing posts with label guinness. Show all posts
Showing posts with label guinness. Show all posts
Wednesday, October 29, 2008
Friday, March 14, 2008
Sometimes You Just Don't Need That BIG Budget
Ah the parody. That much misunderstood genre of advert, that can bring us absolute classics, and incredible rubbish.
Happily the new Pot Noodle ad is brilliant. A parody of the Guinness Domino ad (Tipping Point), with the right style and atmosphere.
A good point raised on the You Tube comments is just how small the budget for this must have been compared to the original; but this one is so much better. I love the Guinness and Honda reference for the tyres, and also the blatant cutting.
It feels like so much more thought went into this one.
Happily the new Pot Noodle ad is brilliant. A parody of the Guinness Domino ad (Tipping Point), with the right style and atmosphere.
A good point raised on the You Tube comments is just how small the budget for this must have been compared to the original; but this one is so much better. I love the Guinness and Honda reference for the tyres, and also the blatant cutting.
It feels like so much more thought went into this one.
Wednesday, January 02, 2008
Review of the Year - Part 3
2007 has been a good year for traditional advertising. The anticipated collapse never happened, digital advertising appeared to be suffering from a mild hangover, and despite a flurry of brands with 'big ads', and too many 'chain reaction' ads; it wasn't half bad.
But, there is always rubbish:
Disappointment of the Year
After a decent build up campaign, and a huge huge budget, I was expecting something more than a giant domino themed version of Cog. It's a decent watch, but lacks the Guiness charm, and feels like a weak attempt at aping W+K; rather ironically, the creatives moved to W+K almost immediately after this ad launched...
The "What Were They Thinking" Award for Bandwagon Jumping
Oh. Dear. Someone read about UGC and appeared to miss the bit about quality control.
[sourcing ad... ]
Worst Ads of 2007
Still badly written. Still badly acted. Still failing to get a good message about the company across. Had a great discussion about this campaign with Graham at Cheetham Bell JWT ; might talk about that soon.
Yes, we can see what they were going for, but they just got it very wrong. We do not like, empathise or positively associate with Mickey at all.
Oh the stereotyping, woe the lacklustre use of a decent tag.
But, there is always rubbish:
Disappointment of the Year
After a decent build up campaign, and a huge huge budget, I was expecting something more than a giant domino themed version of Cog. It's a decent watch, but lacks the Guiness charm, and feels like a weak attempt at aping W+K; rather ironically, the creatives moved to W+K almost immediately after this ad launched...
The "What Were They Thinking" Award for Bandwagon Jumping
Oh. Dear. Someone read about UGC and appeared to miss the bit about quality control.
[sourcing ad... ]
Worst Ads of 2007
Still badly written. Still badly acted. Still failing to get a good message about the company across. Had a great discussion about this campaign with Graham at Cheetham Bell JWT ; might talk about that soon.
Yes, we can see what they were going for, but they just got it very wrong. We do not like, empathise or positively associate with Mickey at all.
Oh the stereotyping, woe the lacklustre use of a decent tag.
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