Ad Round Up

This new ad from Audi is excellent. It feels like a Honda ad, and there is not much higher praise than that.

Of all the Old Spice style ads appearing, I think one of the best is the TheExpert from Loreal. Funny and devoid of the product fawning the ladies' make up ads have.

The Sky's the Limit

As usual when I find an exciting thing to post about, Scamp manages to post about it before me..! (*mumblegrumble*)

This ad however is just genius.

Honda will show a live three minute ad featuring skydivers. The line is 'Difficult is worth doing.', and in this case, it bloody well is. It's in plenty of papers this morning.

Another example of how W+K are masters at creating impact with small media spend.

Full story in the Guardian.

Mental Hondaism

So! Another Honda ad, and this time with surprisingly little fanfare... which is rather odd as I think its the best one they've done in a while.

That fabled red Honda badge is always a sign of dedicated passion to speed and driving, to taking (relatively) ordinary cars and making something extraordinary out of them.

The new ad only hints at what it's for with the badge at the end, but any petrolhead will see that and know straight away what is coming (I assume a Civic Type R)... and the ad itself carries across the passion perfectly.

Image from IGN