As usual when I find an exciting thing to post about, Scamp manages to post about it before me..! (*mumblegrumble*)This ad however is just genius.
Honda will show a live three minute ad featuring skydivers. The line is 'Difficult is worth doing.', and in this case, it bloody well is. It's in plenty of papers this morning.
Another example of how W+K are masters at creating impact with small media spend.
