All that needs saying here is Oakley shades and Chilean miners. For the cost of 35 pairs of shades, Oakley got worldwide press coverage and 35 sets of product placement on the biggest story in the world over the past week.
If that doesn't tell you the ability to let your agencies act fast is important, nothing will. Whoever signed off those shades deserves a promotion.
If that doesn't tell you the ability to let your agencies act fast is important, nothing will. Whoever signed off those shades deserves a promotion.
