I love it when agencies and brands respond quickly to things going on in popular culture.
Specsavers have always been fantastic at this, sometimes even being in the newspapers on the same day as the story they are referring to. (E.g.: The South/North Korea flag issue last year)
I saw this image from a creative team I used to work with and thought I should post it. It references something that is big right now, but in a way that is actually related to the brand and the product.
I haven't seen it published anywhere yet, but I hope it is. It deserves to be.
Aka - Just because you acknowledge being terrible doesn't make it good Part 2
Pot in the name of all that HHCL ever made is this piece of shit? Taking the piss out of High School Musical isn't hard; it's just waiting to be dragged down the streets by its ears and given a good kicking. Which frankly is just what I'd like to do to the Pot Noodle guys.
How on earth do you sign off a one minute long parody without a single decent gag? Well, I'll be fair, I bet a couple of those lines sounded good on paper... but they just do not work AT ALL here.
Pot Noodle is a licence to make exciting ads, but what we have right now feels like an agency struggling too hard to match the past instead of looking forward. We know they can do better (indeed they have recently).
I think frankly it's largely down to casting, those guys just do not seem funny; like you could give them the best scripts in the world and it would still be bad.
The old Pot Noodle ads worked because yes, they were cheap and tacky, and yes they were stupid and silly, but they were witty, and had a dark edge that kept everything in check.
This is Disaster Movie to Airplane. I hate it. More than I hate High School Musical, and that is one hell of a lot.
I cannot find a video of it, but the latest promo for Challenge TV features an excellent parody of the Sony Bravia Bunnies ad.
The atmosphere and animation is very well done and it hits that fine line of parody where you suspect it could be real but are suspicious. Good ending too.
