Zoom Bloody Zoom

Im sure anyone who sees car ads on tv will remember just how irritating it was when you first saw Mazda's Zoom Zoom ads.

Well, if that affected you look away now, because things are about to get worse.

The new Mazda 2 ad is possibly the most soul destroying, brand sapping, cliche'd, youth pandering, contrived piece of shit I have ever seen.

Its the 2007 equivalent of Pans People dancing badly in leotards around a Vauxhall Nova. Its 2 parts rubbish dancing, 1 part gymnastics, 5 parts terrible writing, 6 part terrible planning, and 25 parts bad production.

Oh and don't forget possibly the worst tagline of the 21st century. "It's Fit".

What?

Did I just hear that right?


Yep. Its Fit apparently.

Ok, so its clearly aiming at the 17 year old fresh driver market, but please please Mazda/JWT , credit them with a modicum of brain ability. Just because you say "It's Fit" in retro faux ironic fashion doesn't mean they will suddenly upend everything to get one. We are back to ads saying "This is way cool dudes."

And that sadly ruins an entire brand from being in my consideration list when I buy a car.

Oh dear.