Someone thought it was a good idea to (almost) parody their own ad by laughing at how people only notice the rear thanks to the "ass shakin" ads.
Unfortunately, despite a good idea and end thought, someone kind of forgot to make the middle bit work. It ends up just feeling messy and clumsy, with none of the style or charm of the other ads.
Shame.
Monday, February 20, 2006
Monday, February 13, 2006
Nike - The Beautiful Game
Interesting new ad/viral from Nike leading up to the World Cup 2006 (Soccer world cup for all you Americans out there!)
Taking on the guise of a ficticious cause promoting the honest and beautiful way of playing the game, its interesting and entertaining. It also has a big message for those of us who love the game and are fed up of people diving and cheating.
Not only that, it features the legend himself, Eric Cantona.
This is the first in a series of 8, and apparently they hit TV very shortly.
And hopefully, thanks to their marketing agency considering this blog important enough to email me; I really would like to think that maybe, just maybe, you heard it here first!
:D
Taking on the guise of a ficticious cause promoting the honest and beautiful way of playing the game, its interesting and entertaining. It also has a big message for those of us who love the game and are fed up of people diving and cheating.
Not only that, it features the legend himself, Eric Cantona.
This is the first in a series of 8, and apparently they hit TV very shortly.
And hopefully, thanks to their marketing agency considering this blog important enough to email me; I really would like to think that maybe, just maybe, you heard it here first!
:D
http://www.nk6.com.br/jogabonito
Tuesday, February 07, 2006
Re-branding
What the hell is going on with company logos in the past 12 months?
Walkers (the UK brand of Lays) is undergoing a logo change. Basically they are replacing the long running typeface with something that looks awful.
WHY?!
What purpose could this possibly serve? It doesnt make the brand feel any better. Its not more modern. Its just change for the sake of change, why pay good money for that?
All this after Intel, AT+T, UPS, Kodak, etc, all change their globally known brand logos for stuff that is nowhere near as good!
Has the world run short of good graphic designers or what?!
Walkers (the UK brand of Lays) is undergoing a logo change. Basically they are replacing the long running typeface with something that looks awful.
WHY?!
What purpose could this possibly serve? It doesnt make the brand feel any better. Its not more modern. Its just change for the sake of change, why pay good money for that?
All this after Intel, AT+T, UPS, Kodak, etc, all change their globally known brand logos for stuff that is nowhere near as good!
Has the world run short of good graphic designers or what?!
Back from holidays!
Ah yes. Hong Kong adverts are mostly rubbish, but I did see a few absolute gems.
The best being an MTR (underground) ad for the discovery channel.
They basically created a flick book advert that was posted and lit up for a stretch coming into Causeway Bay station. You look out of any window on that side of the train and you can watch the ad as you move.
Fantastic creativity and placement. Seriously brilliant. Id love to see that concept on the Underground here!
The best being an MTR (underground) ad for the discovery channel.
They basically created a flick book advert that was posted and lit up for a stretch coming into Causeway Bay station. You look out of any window on that side of the train and you can watch the ad as you move.
Fantastic creativity and placement. Seriously brilliant. Id love to see that concept on the Underground here!
Monday, January 16, 2006
Honda - Civic Choir
Anyone who knows me knows that I am a big fan of the Honda work by Wieden + Kennedy. This is the highly awaited new ad in the series, and unfortunately for other agencies its still fantastic.
The full version is 2 minutes!
Ive heard a few mixed thoughts on the ad, but there is little doubt that it leaves a lasting impression. Its so nice to see that original creativity still has an important place within advertising.
Watch it at WK London's site here
The full version is 2 minutes!
Ive heard a few mixed thoughts on the ad, but there is little doubt that it leaves a lasting impression. Its so nice to see that original creativity still has an important place within advertising.
Watch it at WK London's site here
Monday, January 09, 2006
JCB on the ball
Nice piece of timing and awareness from JCB over Christmas:
As the JCB song hit number one (if you arent aware, its a song about a 5 year old riding on his dads JCB to get away from school bullies) JCB placed a nice reminder ad in the national papers.
Not only did the song get them lots and lots of brand awareness, this ad helped to absolutely cement the image of the song with the product itself.
Someone at their ad agency was totally on the ball that week. Kudos.
JCB song / video
Monday, December 05, 2005
Adidas Intelligent Shoe
This isnt a specific ad here, but just a mention that the online PR folks for Adidas felt that my little blog was worth emailing with details of their new intelligent shoe after I praised the ad a while back.
Whether my blog is big enough to make any impact at all I doubt, but it shows that Adidas' online agency (www.elementalcomms.co.uk) is definitely doing a good job on knowing where the action and influence is online. Blogs. Its the future, deal with it!!
And for making me feel all happy about the impact my 20 odd regulars have, here is the link to the nifty 80s style video for the new shoe.
Whether my blog is big enough to make any impact at all I doubt, but it shows that Adidas' online agency (www.elementalcomms.co.uk) is definitely doing a good job on knowing where the action and influence is online. Blogs. Its the future, deal with it!!
And for making me feel all happy about the impact my 20 odd regulars have, here is the link to the nifty 80s style video for the new shoe.
Monday, November 07, 2005
Bravo Bravia!
Sony Bravia LCD - TV
If you haven't heard about this advert,let me explain briefly.
It involves thousands of bouncy balls being fired down an empty street, with some nice music and a good tagline.
It could just be me, but I think its fantastic; go watch and find out.
http://www.fallon.co.uk/
(go to work, then sony bravia)
If you haven't heard about this advert,let me explain briefly.
It involves thousands of bouncy balls being fired down an empty street, with some nice music and a good tagline.
It could just be me, but I think its fantastic; go watch and find out.
http://www.fallon.co.uk/
(go to work, then sony bravia)
Tuesday, October 25, 2005
Match.com - Radio
At last, an advert for a matchmaker/lonely hearts company that works as a piece of good advertising; not just by coaxing lonely people into thinking that there are lots of available people on their boards.
There are a few of these ads, my favourite is the name one, where the woman forgets her name because she is so used to being called soppynames by her new boyfriend.
"Forgetting your name, another side effect of match.com"
Funny, clever, true to the product, and I hope, effective.
If anyone is aware what agency did it, id love to know.
There are a few of these ads, my favourite is the name one, where the woman forgets her name because she is so used to being called soppynames by her new boyfriend.
"Forgetting your name, another side effect of match.com"
Funny, clever, true to the product, and I hope, effective.
If anyone is aware what agency did it, id love to know.
Tuesday, October 04, 2005
Off Topic: Spam
I mean seriously. These people are low.
Spamming peoples blogs? Yeah it might make money, but do these people have absolutely no sense of honesty or moral judgement?
I mean jeez. People criticize the ad industry and large corporations; but bloody hell, at least they PAY for 'invading' peoples privacy. They (mostly!) pay taxes that go towards healthcare and so on, as well as allowing tv stations (and radio/magazines etc) the money to produce content in the first place.
Spamming peoples blogs? Yeah it might make money, but do these people have absolutely no sense of honesty or moral judgement?
I mean jeez. People criticize the ad industry and large corporations; but bloody hell, at least they PAY for 'invading' peoples privacy. They (mostly!) pay taxes that go towards healthcare and so on, as well as allowing tv stations (and radio/magazines etc) the money to produce content in the first place.
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