Saturday, May 13, 2006

Pot Noodle

Apparently Pot Noodle is having a complete brand makeover soon to make it appeal more to women. Its about time it lost its student "quick fix" image.

They had a well promoted ad on today at 9-30pm. It was advertised in lots of papers but I missed it. Was it anything worth seeing?


Carol said...

I wonder if Jilly Cooper's in on it as her female protagonist has a pot noodle in the first chapter of her latest book, Wicked.

Rob Mortimer (aka Famous Rob) said...

That would be a remarkably original bit of branding. Mind you, its done in films and tv shows, why not in books?

"John sipped his cool sweet and refreshing Pepsi and wondered..."

Darn it, now im actually contemplating reading a Jilly Cooper book just to see a Pot Noodle reference. I think I should get back to Freakanomics quickly...