Wow. The fuss over the new London 2012 logo is immense.
Designed by Wolf Ollins, it has a weird Jet Set Radio feel to it.
I like it moving, but im not sure about it still, and I dont think much of the colours. A bit too early 90s fluro...which is in style now, but in 5 years?
Its not timeless, but it might just be perfect as a piece of design to fit a specific moment. Time, and fashion will tell...
