More Rabbit than Sainsbury's

Before we start, I should get out of the way the fact that I love Innocent smoothies. In fact I am drinking one right ... now ...

Yet despite the cutesy nature of their new ads, something about them just doesn't quite work for me. They feel a bit flat and a bit dull sadly.

Innocent as a brand has still not found a good way to make it's brand work on tv; which is a shame. If they ever get it right it could be brilliant.

Guilty!

Dan from Innocent posted recently about a piece of direct mail he received from a company selling marketing services. It is bad for so many reasons, perhaps chiefly for being completely contrasting to how you would expect to have to be if you were trying to sell to Innocent...

Bad Direct Marketing