Before we start, I should get out of the way the fact that I love Innocent smoothies. In fact I am drinking one right ... now ...
Yet despite the cutesy nature of their new ads, something about them just doesn't quite work for me. They feel a bit flat and a bit dull sadly.
Innocent as a brand has still not found a good way to make it's brand work on tv; which is a shame. If they ever get it right it could be brilliant.
