Tuesday, August 04, 2009

Passion for life

I love brands that are passionate about what they do, it's why the two (relatively affordable) cars I'd like most right now (I.e.: When I pass my test..!!) are the Fiat 500 Abarth and the Alfa Romeo Brera.

So I was happy when Abarth's PR people contacted me and showed me The Scorpion Tales, a series about the story of Karl Abarth and his love of racing.

Sure the subtitles are small and the translation a bit off, but it reminds me just why it is I love their cars. The dedication, passion and unwillingness to accept second best.

There is a reason (besides his Ferrari/Fiat sponsorship!) that he owns a Fiat 500 Abarth. There is a reason why a love of Alfa's is about the only thing I agree with Jeremy Clarkson on. That reason is passion. Not just branded passion, but the stuff that truthfully goes through the whole business; the stuff that every brand should be aiming for.

1 comment:

andrea n said...

I have a love of Alfa Romeo too but unfortunately I wouldn't see myself driving one...the Fiat 500 is lovely to drive though and it's one of the cutest cars I've ever seen but I'm the problem customer Honda used to have before WK: all good up until the actual purchase. I'd still rather get a Toyota or Volvo than the other two..probably an age thing, don't really know.